Amazon is using its hardware to power a new version of its Tap app that allows users to tap into their own inventory and purchase goods directly from Amazon’s website.
The app now works with a variety of devices and Amazon says the Tap experience is already “a massive hit” on the company’s servers.
The first Amazon app to incorporate a tap-based ordering experience, the app launched on Android phones and tablets this summer and the company said it had over 10 million downloads in its first two weeks of availability.
Amazon is hoping to make Tap a universal experience across its devices, and the Tap app is just one way the company hopes to accomplish that.
The company says its tap-to-pay feature works for most grocery stores and convenience stores, as well as the Amazon.com website.
Amazon Tap has been available for Apple devices since last summer, and Apple announced a partnership with Amazon in April to allow Tap to be integrated with Apple Pay.
In October, Amazon announced that it would launch a new online store called Amazon Prime, and it has also rolled out a new “tap to shop” service that allows shoppers to tap-tap on items for free.
Amazon Prime is available to customers in the United States, United Kingdom, Australia, New Zealand, Singapore, Hong Kong, Taiwan, Malaysia, and India.